Waiakea Water Sees Rapid Success

The most environmentally conscious brand of bottled water has seen an incredible, rapid growth in a short time period. In just three years, Waiakea Hawaiian Volcanic Water has seen a 5,000% growth in their sales. With society becoming increasingly conscious of environmental issues, the relatively young brand is appealing to a large market.

Founded in 2012, Waiakea water is the first brand of Hawaiian volcanic water. The brand’s focus is to provide a product that is environmentally conscious and ethically produced. The slogan of Waiakea reflects their philosophy: “Drink healthy, drink sustainably, drink ethically.” Sourced from one of the purest environments on Earth, the volcanic water originates through snowmelt and rain that occurs on the peak of the Mauna Loa volcano. It is filtered through thousands of feet of volcanic rock before emerging outside of the quaint Hilo town where it is sourced.

This incredible volcanic water was the first American beverage to be certified as CarbonNeutral because of its eco-friendly packaging and sustainable sourcing. Waiakea is also involved in charitable endeavors, partnering with PumpAid to donate 650 liters of clean water to developing countries for every liter of Waiakea that is sold. So far Waiakea has donated over 500 million liters of water to underdeveloped communities in Africa.

With its mission to be environmentally conscious while providing citizens with clean drinking water, it is no wonder that Waiakea has seen the rapid growth that it has. In 2015, it was recognized as the most awarded beverage in North America. It is sold in nearly 2000 stores throughout 30 US states. The Waiakea springs volcanic water is averaging an annual growth rate of 170 percent. This rapid and immense growth rate has resulted in the company being valued at over $10 million and continuing to grow.

Waiakea Hawaiian Volcanic Water is currently available at Wawa, Whole Foods and online at store.waiakeasprings.com.