Norman Pattiz has announced the final results of a recent research, which was conducted by Edison Research Strategy. The research focused on the effectiveness of promoting products and services through podcasts. The chief executive officer of PodcastOne released the results in a press conference that was also attended by Tom Webster, Edison Research Strategy’s vice president.
The study involved five leading countrywide brands. It focused on products and services produced by different companies. The study reviewed pre and post promotion survey to determine the effectiveness of the promotions. The preliminary results were released late last year. The final results examined podcast promotion’s impact on brand recall advertising, recall of precise messaging and intention to buy.
The results indicated that at least 60 percent of the listeners were able to recall a grocery brand after the promotion. This is a huge leap from pre-promotion survey that found only seven percent could recall the brand. The study found out that there was an improvement of 47 percent on independent product responsiveness for financial services, 24 percent for a grass and garden product, and 37 percent for car after-market products. The study concluded that 22 percent of the interviewees were ‘almost convinced’ to try a garden and lawn product, reflecting a six percent improvement from pre-promotion data.
In 2016, Edison Research undertook conducted different studies for PodcastOne. The research focused on five national brands. The first study focused on established brands that were launching new brands. The second research was made up of lesser-known brands that were seeking to increase their awareness and trial.
The research had three main stages. First, an online audience survey had to be carried out. The advertising campaigns were then launched and run for up to six weeks. Edison Research used standardized tactics to ensure that the data obtained were homogeneous. Finally, the firm conducted a survey on the reception of brand messages. It also researched the willingness of the audience to buy the brands. This information was originally mentioned on Patch.com as explicated in the following link https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers
About Norman Pattiz
Norman Pattiz is a radio broadcasting guru, shrewd entrepreneur, and executive leader. The founder and executive chairman of PodcastOne has over 40 years of experience in radio syndication. Over the years, he has been using his experience to transform the podcast industry. Norman is the founder of Westwood One (http://www.hsacouncil.org/norman-pattiz/). The company is regarded as America’s largest provider of sports, news, talk, traffic news, and entertainment. It distributes and manages contents on CNN radio, CBS News, NBC radio networks, NFL Football, March Madness and the Super Bowl. His company, PodcastOne, is also the largest ads-supported podcast platform in the US. Norman is married to Dr. Mary Turner Pattiz.