There is a new excitement over the Pittsburgh Steelers this season, and it has nothing to do with draft picks or even off-season player acquisitions. It has to do with an overhaul of their clothing line for the fans, and they’re excitement is huge.
The Steelers unveiled a brand new line of clothing that’s become a hit early on with the fans since it appeals to everyone of every age According to Susan McGalla. In the revamping of their clothing line, the Steelers have incorporated brand names like Victoria’s Secret, Nike Golf, and Tommy Bahama.
In addition to the brand names enhancing the Steeler products, clothing that appeals to the female side of the fan based have improved. More pink is used for the girls and women, allowing the females to feel more feminine, and girls can find clothing with sleeves that have thumbholes, which is a very popular style, according to Susan McGalla.
Now, men have more choices in what they can wear, and in those choices they can find clothing that is “office-friendly”, as well as extremely comfortable.
The main idea behind the new clothing line is to bring fan gear into the mainstream, and not just have it worn while tailgating or at games. Fans can dress-up or dress-down the clothing as they see fit.
The brains behind this change in Steeler country is Susan McGalla, the new director of strategic planning for the Steelers organization. She started by listening to the fans, as focus groups were brought in to see what changes could be made that were appealing.
The fans were instrumental in the changes that were made, and they were made to feel as if they were also a part of the organization. Fans even have a new Steeler website to make the buying process even quicker and easier. Susan McGalla is the former president of American Eagle Outfitter and Wet Seal. She has brought in her expertise to rejuvenate the clothing line and it has translated into fan excitement.
Learn more about Susan McGalla: