Norman Pattiz Talks About Network’s Brand Lift Research

Norman Pattiz has announced the final results of a recent research, which was conducted by Edison Research Strategy. The research focused on the effectiveness of promoting products and services through podcasts. The chief executive officer of PodcastOne released the results in a press conference that was also attended by Tom Webster, Edison Research Strategy’s vice president.

The study involved five leading countrywide brands. It focused on products and services produced by different companies. The study reviewed pre and post promotion survey to determine the effectiveness of the promotions. The preliminary results were released late last year. The final results examined podcast promotion’s impact on brand recall advertising, recall of precise messaging and intention to buy.

The results indicated that at least 60 percent of the listeners were able to recall a grocery brand after the promotion. This is a huge leap from pre-promotion survey that found only seven percent could recall the brand. The study found out that there was an improvement of 47 percent on independent product responsiveness for financial services, 24 percent for a grass and garden product, and 37 percent for car after-market products. The study concluded that 22 percent of the interviewees were ‘almost convinced’ to try a garden and lawn product, reflecting a six percent improvement from pre-promotion data.

In 2016, Edison Research undertook conducted different studies for PodcastOne. The research focused on five national brands. The first study focused on established brands that were launching new brands. The second research was made up of lesser-known brands that were seeking to increase their awareness and trial.

The research had three main stages. First, an online audience survey had to be carried out. The advertising campaigns were then launched and run for up to six weeks. Edison Research used standardized tactics to ensure that the data obtained were homogeneous. Finally, the firm conducted a survey on the reception of brand messages. It also researched the willingness of the audience to buy the brands. This information was originally mentioned on Patch.com as explicated in the following link https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

About Norman Pattiz

Norman Pattiz is a radio broadcasting guru, shrewd entrepreneur, and executive leader. The founder and executive chairman of PodcastOne has over 40 years of experience in radio syndication. Over the years, he has been using his experience to transform the podcast industry. Norman is the founder of Westwood One (http://www.hsacouncil.org/norman-pattiz/). The company is regarded as America’s largest provider of sports, news, talk, traffic news, and entertainment. It distributes and manages contents on CNN radio, CBS News, NBC radio networks, NFL Football, March Madness and the Super Bowl. His company, PodcastOne, is also the largest ads-supported podcast platform in the US. Norman is married to Dr. Mary Turner Pattiz.

 

Rick Smith: Leading One Of The Biggest Prison Communications Companies.

Rick Smith has been a vital member of Securus Technologies and has been leading the company from his position of CEO. He has been a brilliant leader to the company, pushing it in a direction that is favorable for its growth and development. He has worked hard to make the company what it is and continues to do so with every encounter that he has. Rick Smith started working for Securus Technologies in 2008 and since then has created a massive impact on the company. In 2008, Securus Technologies decided to merge with T-Netix, which was another company that specializes in the same sector as Securs. By merging with the company, Securus became a powerhouse ready to take on the prison communications market. Rick Smith was the person leading this merge and put in a lot of effort to ensure that everything runs smoothly. After the merge, when it came to appointing a CEO of Securus Technologies, Rick Smith was seen as the best fit since he worked so hard to make the company what it was.

Securus Technologies is a company that specializes in prison communications services. Currently, they are one of the largest prison communications providers in the entire country. The company offers its services to a good amount of prisons inside the United States and in Canada as well. The company offers video calling, voice calling and also entertainment services to people inside these incarceration facilities. The company also provides inmate monitoring services, so that judicial systems can keep track of all the communications that go on between prisoners and the people on the outside. The company is in a way doing their bit to maintain the community safe and help the system with the proper monitoring of individuals on the inside. Their control systems have also been used as evidence in court cases as evidence.

Rick Smith has proven to be an incredible leader for the company owing to the incredible knowledge that he possesses. He knows exactly how the prison communications scene works, which is how he has been able to lead the company in a direction that is favorable for its growth and development. One of the reasons why Rick Smith is so well-versed in the field is because he has an incredible technical background, and understands all the finer workings of communication technology that the company uses. He has a degree in Electrical Engineering and also a masters degree in Mathematics. This has given him an edge over other CEOs in the field. He is also incredibly business minded and knows how to manage the administrative aspects of the company. To supplement his knowledge in business, he attained an MBA which has helped him immensely as the CEO of Securus Technologies.

Samuel Strauch: Getting Help From A Reputable Real Estate Investor

Are you planning to start in the real estate business and need proper guidance? Want to work with a professional who is passionate about helping others succeed? If you sincerely want to become successful investing in real estate, you need to get in touch with Samuel Strauch right away.

One of the most reliable ways to earn a great income and achieve financial freedom is real estate investing. This business has changed the lives of countless people and can change yours too, if you follow proven path.

You need to be willing to learn and to apply what works in the industry. It takes great effort and commitment to attain success in any endeavor, real estate investing included.

There are many real estate resources and coaches out there offering to render the help you need to make your dream come true but keep in mind that not all real estate training programs are created equal. Find someone who has been rendering top notch coaching and advice and you can learn what to do to reach your goal.

Investing in real estate is a great way to make your fortune. No matter what the real estate market looks like, you will always profit if you know what you’re doing.

Related: Samuel Strauch on National Geographic

For example, when the market is up, smart investors purchase damaged or foreclosed properties and then sell them for a huge profit. If the property market is down, experienced investors purchase property and then rent it out for steady monthly income.

Related:   http://www.elpuntocritico.com/noticias-mexico/economia-nacional/129946-mexicanos-buscan-invertir-en-bienes-ra%C3%ADces-en-eu.html

There are several other proven strategies any investor or entrepreneur can use to attain success in the real estate investment field no matter the situation. Samuel Strauch has great expertise in this field and has many strategies that work perfectly to generate huge fortunes.

Source:  https://ideamensch.com/samuel-strauch/