Launched during a time when many consumers were turning their backs on the bottled water industry, Waiakea Water managed to grow 4,000 percent in its first three years. By taking several socially responsible initiatives, the company has seen enormous success while setting new standards in the bottled beverage industry.
When founder and CEO Ryan Emmons was only 22, he launched his company with the intention of revolutionizing the bottled water product. What he managed to create was a product that is sustainable, friendly to the environment and highly ethical.
The actual product is exceptionally nutritious as well. Waiakea water comes from the Waiakea Springs that are adjacent to the active Mauna Loa volcano in Hawaii. The water picks up high levels of essential electrolytes like sodium, calcium and magnesium as it flows down thousands of feet of volcanic rock. The water is also rich in silica, a mineral that promotes digestive health and improves immune function.
The region in which the volcano is located sees extremely high rainfall. Therefore, the water is incredibly sustainable. In fact, the water that Emmons takes from the springs is naturally replenished after only 30 days.
Waiakea Water is also highly charitable. Emmons partnered with Pump Aid, an organization that sends clean drinking water to underprivileged nations around the world. With the help of the organization, Waiakea Hawaiian Volcanic Water donates 650 liters of clean water to a nation in need for every liter of the water purchased by a consumer.
Additionally, the company has put significant effort into being as friendly to the environment as possible. The bottles are made of completely recycled materials and the manufacturing process is the first of its kind to be certified carbon neutral. According to Emmons, it takes 85 percent less energy to create Waiakea Hawaiian Volcanic Water than it does the products of his competitors.
Because of Emmons’ commitment to creating a socially responsible product, the brand has seen remarkable success since its launch in 2012. Today, consumers can find Waiakea Water in thousands of stores across America. Clearly, today’s consumers care about products that take ethical and environmental initiatives.
Learn more about Waiakea Water: http://www.foodnavigator-usa.com/Manufacturers/Meet-the-entrepreneur-behind-Waiakea-Hawaiian-volcanic-water