Ganoderma, the genus of polypore mushrooms, is a treasure in China and other Asian countries. Historically, ganoderma has been used in coffees, teas and other products. Bernardo Chua, a household name in the direct selling industry, has played an integral role in introducing the benefits of the herb to the world.
Bernardo is the founder and CEO of Organo Gold, a multi-level company that distributes coffees, tea and other personal care products made from ganoderma. The company is based in Canada. Presently, it has over a million suppliers across the world.
Bernardo Chua saw the success of ganoderma products in the Asian market. To this end, he saw the opportunity to market this product to the western world. He has successfully increased the popularity of the herb in North America. Through Chua’s transformative leadership, Organo Gold was ranked as the 55th largest direct selling corporation in the world, after five years of being in business.
According to PR News Wire, Bernado Chua dedicates his time to educating people on the benefits of ganoderma products. This situation has helped him to earn suppliers and consumers’ trust. Organo Gold has gained a competitive advantage by virtue of operating in Canada. This is because the country has strict rules and regulations on products and businesses. All products must be tested before they are distributed.
Previously, Bernardo Chua worked for Gano Excel in Philippines where he helped expand the company’s operations to Hong Kong, Canada and the United States. The corporation marketed a broad range of ganoderma products, including instant coffee and capsules. Learn more about Bernardo Chua: https://www.businessforhome.org/2011/12/organo-gold-review-2012/
Later, he went to work as the president of Gano Excel USA. His expertise in the production and marketing of ganoderma products has seen him receive different awards like the Dangal ng Bayan Award for Business and Industry.
Organo Gold has won the Direct Sales Company of the Year award five times. In addition, the National Shoppers Choice recognized the corporation as the top direct selling company under the category of food supplements.
Through Organo Gold, Bernardo Chua has managed to deliver quality products at affordable prices. Over the years, he has been supporting ganoderma-related research with the objective of capitalizing on new breakthroughs. This way, he has been able to refine his business.