With humble beginnings, creator of Wen hair care products Chaz Dean was inspired at a young age to see the beauty in all things, leading to an interest in photography. Photography carried him into adulthood where he later went to beauty school so he might be able to capture what he felt to be the essence of his human subjects.
After attending beauty school he set up shop in a salon as an assistant. Eventually his prowess grew with hard work and he quickly became a stylist where upon he started to develop Wen Cleansing Conditioner – a sulfate free alternative to damaging shampoos. As he developed a clientele, his notoriety grew and soon enough celebrities were paying him regular visits so he might revitalize their hair and make it manageable once more. Now the product is available everywhere, including online at major retailers such as Sephora and eBay.
Dean’s holistic approach to hair care drove him to only use all natural ingredients in Wen’s products such as Glycerin, Chamomile Extract, Wild Cherry Bark, Rosemary Extract, and Panthenol rather then traditional sulfate based ingredients that strip the hair of its natural oils. After testing his products on his clients with much success, Dean expanded the Wen hair product line beyond a cleansing conditioner. Today the Wen hair empire offers natural styling mouses and deep conditioning cremes for damaged hair with a total of over 40 million bottles sold of varying hair treatments since the product line launched.
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