Kate Hudson is transforming Fabletics into a market leader in the fashion sector. After overseeing the opening of several malls in different cities across the United States, Hudson is planning to launch an athleisure dresses line. The dresses are designed to addresses the unique needs of women. The trendy athleisure dresses allows women to rock the streets, go out for shopping, or an evening party.
In an interview posted on MarieClarie magazine, Hudson confirmed that a super chic activewear line is set to be launched in few weeks to add to the swimsuits that were deployed to market on mid-April. Bikini top that can hit both the beach and serve as a sports bra is set to hit the shelves soon. Read more at http://www.marieclaire.com/fashion/news/a19566/kate-hudson-fabletics-interview/
Athleisure line is unique
According to Hudson, the idea of incorporating dresses into athleisure line is a natural progression aimed at designing outfits that makes women comfortable and active.
Complements other accessories
Hudson points out to Tropez dresses that have in-built dresses. Other dresses can match with other type of bras and inner garments.
Customized bathing suits and fashionable athleisure outfit
The bathing suits offer an amazing mobile experience since they are designed specifically for swimming and hitting the beach. Women can wear them without displaying femininity and sexiness. Hudson believes athleisure can be made more fashionable, but more money will be required. Currently Fabletics is focusing on helping people to exercise and be healthy. The materials used to design athleisure outfits has a long-term lifespan and can be used in the designing of high fashion outfits at a budget-friendly cost.
Fabletics is an activewear brand founded in July 2013, but officially started operating on October 1, 2013. Its founders include Kate Hudson, Don Ressler, and Adam Goldenberg. The online subscription retailer specializes in the selling of trendy sportswear and accessories designed specifically to address fashion needs of women. The company has experienced a fast-paced growth characterized by expansion of its operation and launch of a series of new outfits. Source: http://www.bustle.com/articles/152273-when-is-fabletics-swimwear-coming-out-start-planning-for-the-beach-now-photos
Coupon Cabin added swimsuits and dresses into its inventory. It also launched men’s activewear line in June 2015. The company has opened several retails stores such as the Columbia Mall, Christian Mall located in Newark, and Bridgewater Commons based in New Jersey. Members are charged $45.95 each month, but they can skip a month without any fine. During the registration period, members are supposed to provide details on their lifestyle preferences as well as workout. The company proceeds to design and display personalized outfits that suit the preferences of each member at the beginning of each month.